Rubis and Castrol launch ‘Twende London na Castrol’ campaign
RUBiS Energy Kenya and Castrol have launched a national consumer promotion dubbed ‘Twende London na Castrol’.
The campaign was launched by RUBiS Energy Kenya together with the Premier League’s Official Partner Castrol at an exclusive event in Kenya. The event gave fans an exclusive opportunity to witness the cherished Premier League trophy. Lucky participants in the promotion have the chance to clinch the ultimate prize: an all-inclusive trip to witness a top tier Premier League game in London. This once-in-a-lifetime reward will include an unforgettable behind-the-scenes tour of the Stadium, with a chance to see the Club dressing rooms, player’s tunnel, pitch side and much more.
Speaking at the launch, RUBiS Energy Kenya Group MD, Mr. Jean-Christian Bergeron commented, “The launch of this campaign is RUBiS Energy Kenya’s commitment to bring exceptional experiences to our loyal customers. Castrol’s world-class innovative products provide oils, fluids and lubricants for every driver, every rider, and every industry. Customers will be able to access the Castrol products through over 280 RUBiS retail stations. By marrying the thrill of football with the trust of the RUBiS and Castrol brands, we are setting a new benchmark in consumer promotions.”
Stretching over a 12-week period from 1st September to 24th November 2023, the campaign is set to spark excitement among football enthusiasts and Castrol consumers nationwide. The campaign seeks to reward customers, gain loyalty, and position both RUBiS and Castrol as beacons of trust and unparalleled innovation.
Ed Savage, Country Manager of Castrol Kenya commented, “Football, much like Castrol, is driven by passion, precision, and performance. As an official partner of the Premier League, Castrol is proud to provide the opportunity to Kenyan fans and consumers to witness the trophy. This event, bought to you in collaboration with RUBiS Energy Kenya, brings an unmatched experience.”
He added, “The campaign promises an array of exciting rewards for consumers, who will have the chance to unite their love for football with Castrol.”
To participate, customers need to buy Castrol lubricant items from RUBiS service stations or approved spare parts shops. Safaricom subscribers will be required to dial the USSD *384*333# to enter code from the label. For Airtel and Telkom subscribers, participants can enter into the promotion through SMS 24957 to win instant prizes and stand a chance to win a trip to England to watch a Premier League match.
Other prizes to be won include footballs, airtime, Castrol Lubricants and original club shirts from esteemed football clubs such as Manchester United, Arsenal, Chelsea, Liverpool, Manchester City and Everton.
The highlight of the Premier League Trophy event will be its grand showcase on Saturday, 2nd September 2023, at the Carnivore Grounds. Welcoming fans from 9:00AM, the venue will remain accessible to football enthusiasts until 4:00PM.
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